If your business isn’t relying on the benefits of a great SEO company, then this should be your next big move for the second quarter of 2020. Countless businesses, big and small, have managed to use SEO services to their advantage. But what is SEO and why do you need an SEO plan in the first place?
Here’s what you should know about SEO when you’re ready to grow your business and reach new customers.
SEO: The basics
SEO stands for search engine optimization. In other words, it’s the act of optimizing your website’s content in order to get a higher ranking on search engines like Google and Bing. It’s a growing branch of digital marketing that focuses on boosting a site’s organic traffic through keyword use, link building, and other means. With successful SEO packages optimizing your site, clients have achieved higher results for lead generation, whether that be targeting local businesses or working with customers face-to-face.
For example, many people will search for a simple phrase when they’re looking for dinner, like “Italian food near me.” If you’re an Italian restaurant, you can optimize your restaurant’s website with that relevant keyword to have a better chance of popping up in someone’s search results. This can appear on the website’s homepage, the blog content, and the “about us” page. SEO reseller services work hard to ensure both small and large businesses are meeting their clients’ needs by adhering to white label policies inline with Google’s code of conduct.
Here are a few key terms to get acquainted with when you want to learn more about SEO:
- Link building: This is the act of growing your website’s reputation by having your link appear on another, reputable company’s site. This is typically done through emails or other forms of networking. It isn’t always easy to perform link building on your own which is why the help from a white label SEO service provider is essential.
- Keyword research: Every white label SEO program starts with basic keyword research. The term “restaurants near me” is searched by millions of people every day so it would be hard for your restaurant to stand out from the pack. However, by using a keyword like “Italian catering for parties,” you have a much better chance of being seen when this term appears on your site. It’s thanks to this keyword research performed by white label SEO companies that lead generation actually works from SEO programs.
- Website optimization: This term encompasses many actions that a white label SEO provider will look at. For example, the SEO service will typically include writing web content with specific keywords, ensuring that your site is mobile-friendly, and making your website easy to navigate for all parties involved. Your website should also load quickly since users are more likely to abandon a site for a competitor if it doesn’t load in a short amount of time.
Here’s why you need a great plan in place.
If your website isn’t ranking on search engines, you’re losing customers.
Most people don’t go past the first or second page of Google. Through organic SEO strategies, you can reach higher rankings on search engines and allow more customers to become familiar with your brand. At the end of the day, SEO services are all about boosting your website’s reputation. This means it can take time, but when it starts to work, you’ll see results fast.
If you’re interested in starting your own local SEO service, you’ll need a great team to back you up. After all, there are many different components that go into running an SEO campaign. It can get really technical, which means that hiring an SEO expert should be the first step in the process.
Just kidding. Hiring an in-house SEO specialist is a great idea in theory, but supplying the salary for a single person can cost you more in the long run. Relying on an SEO reseller, like Whitelabel SEO Reseller, will give you the biggest bang for your buck. This is especially important for small businesses that can’t afford to hire an in-house specialist.
With a great content marketing team on your side, you will be able to track your business’ growth. Rely on an expert like White Label SEO Reseller today when you’re looking to outsource a great SEO company.
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